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Entries by Reinhard Riedl

Digital personalisation – future opportunity or dead end (2)

Part 1 of this column highlighted that digital personalisation optimises conditional expectation values to offer tailored products and services and prices. The condition results from the existing data and information about the customers. Ideally, this brings great advantages to customers and providers and changes society profoundly, because the orientation towards the average becomes the orientation […]

Digital personalisation: future opportunity or dead end (1)

In many areas, personalisation represents great progress, economically and socially. It has complex causes and is, among other things, a result of scientific progress (which gradually overcame average thinking), as well as the crisis of industrial society (which led to more modern, customer-oriented marketing approaches), growing value orientation (which divides society today) and, last but […]

Business Transformation in the Covid 19 Crisis (4) – Trade Collapse and the Next Globalisation

The health crisis will push those technologies that promote the fragmentation of value chains. This will change the economy for good What are the long-term economic impacts of the health crisis? Most agree that it has pushed digital transformation. This trend will continue, but with what consequences? A complex picture is currently emerging, centred on […]

Teaching from Covid-19 – How Distance Teaching comes alive (3)

Online lectures pose major challenges for students and lecturers alike. We need to rethink and make more use of contemporary didactic tools. The result will be a sustainable change in university teaching. The greatest challenge of synchronous online teaching is the interaction with the many participants. Online coaching of individual students or small groups works […]

Lessons from Covid-19 – making art digitally accessible (3)

Based on the experiences of the first lockdown, the subsequent (partial) reopening and the last days in the near-lockdown, clear recommendations can be formulated for the stakeholders of the arts. It is important to take the crisis seriously. Financially stable institutions should do something for their audiences and for those arts professionals who have lost […]