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259

Digital personalisation – future opportunity or dead end (2)

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Part 1 of this column highlighted that digital personalisation optimises conditional expectation values to offer tailored products and services and prices. The condition results from the existing data and information about the customers. Ideally, this brings great advantages to customers and providers and changes society profoundly, because the orientation towards the average becomes the orientation […]

260

Taking back control of our data: Re-decentralizing the Web, for good this time (Part 2)

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A recurring theme in the above centralization races is the lack of choice: a choice of browser and operating system, of entry point to the Web, of storage for our personal data. Decentralization is fundamentally about enabling choice, by breaking up artificially coupled decisions into individual options that can be combined at will. Just as […]

262

What barriers there are for blind people on the net

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For blind people, the internet is often difficult to access. They are dependent on barrier-free websites or on appropriate software. Daniele Corciulo tells us in an interview what obstacles they still encounter in the online world. The 35-year-old accessibility consultant has been blind since birth and pleads for stricter laws and better training. Mr Corciulo, […]

263

Digital personalisation: future opportunity or dead end (1)

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In many areas, personalisation represents great progress, economically and socially. It has complex causes and is, among other things, a result of scientific progress (which gradually overcame average thinking), as well as the crisis of industrial society (which led to more modern, customer-oriented marketing approaches), growing value orientation (which divides society today) and, last but […]

264

New standard makes it easier to avoid barriers on the internet

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Digitisation could help people with a disability gain more autonomy. However, many e-services are not yet barrier-free. In order to change this, incentives, sensitisation, standards and improvements in training are needed, was the consensus at the national online conference on e-accessibility. For many people, shopping, banking and dealing with authorities via the internet is part […]