Author

Entries by Gernot Pruschak

Corporate Affiliations – A Guarantee of Success or the First Step into Dependency?

/in , /by

In a new study [1],  we examine whether corporate affiliations truly help young founders or whether they instead become a ‘business spouse’—one that, in hindsight, might have been best avoided. Together with my colleagues Christian Hopp and Gernot Pruschak, we investigated the role of experience and professional background in shaping entrepreneurial strategy and success Corporate […]

Overcoming User Resistance in Location Data Sharing

/in , , , /by

We investigate whether and how sustainability and financial incentives encourage ethical location data sharing. Our results show that users do not share their location data for the sake of sustainability. Nevertheless, we find that financial incentives increase data sharing rates modestly. Thus, when asking for data sharing in a transparent and ethical manner, privacy concerns […]