
How Digital Tools Are Transforming International Market Entry for SMEs
Digital Business & Finance EN, Professional Contribution EN/
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A Swiss precision tool manufacturer's expansion to Vietnam illustrates which digital building blocks have become essential for successful internationalisation.…

Decision Intelligence: From Business Predictions to Business Outcomes, Part 2
Augmented Intelligence EN, Digital Business & Finance EN, Professional Contribution ENArtificial intelligence is now mainstream. According to McKinsey, 78% of firms use it in at least one business function, 71% deploy generative…

The advantages of user-centred prompt engineering for companies
Augmented Intelligence EN, Digital Business & Finance EN, Professional Contribution ENPrompt engineering plays a vital role in the quality of large language models' output. The Human AI Learning Systems (HAIS) Lab at BFH has created…

Decision Intelligence: The Bridge Beween AI Investment and Impact, Part 1
Augmented Intelligence EN, Digital Business & Finance EN, Professional Contribution ENDecision Intelligence is exploding. Despite massive investment in AI and data, 70-80% of projects fail to deliver results. Algorithms generate…

TWINT Was Just the Beginning: Toward a Scalable, Privacy-Respecting Digital Receipt Infrastructure for Switzerland
Digital Business & Finance EN, Professional Contribution ENSwitzerland has launched digital revolutions: TWINT reshaped mobile payments, and QR-bill invoicing redefined how the nation pays its bills.…

Corporate Affiliations – A Guarantee of Success or the First Step into Dependency?
Digital Business & Finance EN, Professional Contribution ENIn a new study [1], we examine whether corporate affiliations truly help young founders or whether they instead become a 'business spouse'—one…

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