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Entries by Benjamin Baer

Decision Intelligence: From Business Predictions to Business Outcomes, Part 2

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Artificial intelligence is now mainstream. According to McKinsey, 78% of firms use it in at least one business function, 71% deploy generative AI, yet over 80% see no effect on enterprise EBIT. Decision Intelligence (DI) may be the missing layer linking analytics to outcomes. This article shows how that link works in practice. The Prediction/Outcome […]

Decision Intelligence: The Bridge Beween AI Investment and Impact, Part 1

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Decision Intelligence is exploding. Despite massive investment in AI and data, 70-80% of projects fail to deliver results. Algorithms generate predictions, not better choices. DI reframes the field: it starts with outcomes, maps the decisions that shape them, and builds feedback loops that drive measurable impact. It is the missing layer between technology investment and […]