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13

Digital personalisation – future opportunity or dead end (2)

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Part 1 of this column highlighted that digital personalisation optimises conditional expectation values to offer tailored products and services and prices. The condition results from the existing data and information about the customers. Ideally, this brings great advantages to customers and providers and changes society profoundly, because the orientation towards the average becomes the orientation […]

14

Digital personalisation: future opportunity or dead end (1)

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In many areas, personalisation represents great progress, economically and socially. It has complex causes and is, among other things, a result of scientific progress (which gradually overcame average thinking), as well as the crisis of industrial society (which led to more modern, customer-oriented marketing approaches), growing value orientation (which divides society today) and, last but […]

15

The Discretisation of Politics (Part 2)

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Does the binary representation of digital data with zeros and ones lead to less compromise and more black-or-white politics? In Part1, I described how the digitalisation of counter-intuitive and promotes the blurred, diffuse, non-resolvable mixed. In Part 2, I discuss options for how digital tools can be used in and change politics. Perhaps the most […]

16

Discretisation of politics (Part 1)

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A few days ago, I was surprised by the thesis that digitalisation is changing politics by making compromise more difficult. What may seem obvious to many readers, I did not understand at first. The analogy between the format of representation in computers and the result of human action was spontaneously incomprehensible to me. Why should […]

17

Disruption is (not) a fairy tale

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If we look at the digital transformation from the perspective of individual sectors or specific disciplines, we find: In most cases, changes take place very slowly. Disruptive change is almost not observed at all. So is disruptive digitalisation a fairy tale? The countless verbal reports on the topic are rather dissonant. Many talk about disruption. […]

18

Getting girls excited about coding through play

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The figures change from year to year – but the proportion of women in IT remains in the basement every year. And the proportion in IT education is even lower: 14.5% of ICT professionals in Switzerland were women in 2018 and for ICT diplomas, 11% went to women. The general trend is downwards, similar to […]