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1

The underestimated automation

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Automation supposedly has two very different meanings: On the one hand, we use it to describe the taking over of human tasks by machines (= automata) and, on the other hand, our own learning to perform tasks unconsciously. However, both forms of automation are very similar. In both cases, we outsource tasks from conscious thinking, […]

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Digital personalisation – future opportunity or dead end (2)

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Part 1 of this column highlighted that digital personalisation optimises conditional expectation values to offer tailored products and services and prices. The condition results from the existing data and information about the customers. Ideally, this brings great advantages to customers and providers and changes society profoundly, because the orientation towards the average becomes the orientation […]

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Digital personalisation: future opportunity or dead end (1)

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In many areas, personalisation represents great progress, economically and socially. It has complex causes and is, among other things, a result of scientific progress (which gradually overcame average thinking), as well as the crisis of industrial society (which led to more modern, customer-oriented marketing approaches), growing value orientation (which divides society today) and, last but […]