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Creating a future: The tower of Babel or a bridge?

28. September 2022/in Professional Contribution EN, Transdisciplinary EN/by Olena Yatsenko

In the digital age, we benefit from the achievements of research and technology more than ever before. At the same time, facts are also doubted more than ever before. A challenge for science communication – an philosophical insight from our Ukrainian guest researcher. The development of science reminds a Bible myth about the appearance of […]

Why usability testing does not guarantee a successful product

23. September 2022/in Professional Contribution EN, Transdisciplinary EN/by Christopher P. Lueg

As someone who has been teaching usability and human-centred design for many years and in various countries, I am of course pleased that the term usability is now much better known than it was just a few years ago and that usability testing is now also increasingly expected, if not demanded. But it is unrealistic […]

Myth of digitalisation – reasons for not happening

21. September 2022/in Column EN, Transdisciplinary EN/by Christopher P. Lueg

“The digital transformation is not happening.” This finding applies to many areas. It means that while digital tools are being introduced for individual practices or services are being offered in a new digital form, more than 80% of the potential that has already been recognised today and successfully leveraged elsewhere is being ignored. The fact […]

How Satellite Images help to detect the Severity of Wildfires

16. September 2022/in Professional Contribution EN, Transdisciplinary EN/by Souhir Ben Souissi

Wildfires lead to changes to our ecosystems and can have serious social and economic impacts. In the last few years, the number of wildfires is believed to have increased due to a change in the climate which brings prolonged periods of drought [1]. In Switzerland, wildfires are predominately occurring in the alpine regions of the cantons […]

Why we accept automated products less out of nostalgia

4. August 2022/in Professional Contribution EN, Transdisciplinary EN/by Sven Feurer

Artificial intelligence again increases the workload of automated products. The resources freed up are valuable for consumers – at least in theory. Because they are often sceptical. Researchers at the Institute for Marketing & Global Management at BFH Wirtschaft, Goethe University Frankfurt am Main and Vanderbilt University (USA) are investigating why this is so and […]

How the app Memorybox helps foster children to remember

30. June 2022/in Professional Contribution EN, Transdisciplinary EN/by Cynthia Steiner

Children who grow up in institutions or with foster parents are often unable to develop a continuous memory. The Departments of Technology and Computer Science and Social Work at BFH have developed a web app with which children and young people placed with others can creatively document their biographical affiliations. The resulting mementos are to […]