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31

How we can improve the framework conditions for female founders in Switzerland

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In Switzerland, women are less likely to start an innovative company than men. Researchers at BFH Wirtschaft have investigated the reasons for this in their study. Among other things, entrepreneurial skills are not taught enough in the education system and female role models are often lacking. Social norms and gender-specific prejudices also hinder the founding […]

33

When customers do not understand the benefits of radical innovations

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Has your company successfully developed a revolutionary product that offers customers unique added value? Congratulations! Now they “only” have to recognise this added value. Companies have to be innovative to maintain their competitive position in the market and to be successful in the long run. The innovation process is time-consuming, expensive and risky. But by […]

34

How to implement and accelerate your Business Transformation

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Triggered by the COVID-19 pandemic, digital transformation has made it to the top of the business agenda. When an organization is facing obvious competitive or financial pressures, most leaders find it easier to communicate the urgent need for change. But what if all is well in the world? When businesses are humming along nicely, building […]

36

What is the state of digitalisation in your company?

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Is it possible to measure digital fitness? The Bern University of Applied Sciences of Economics has developed a questionnaire for SMEs. Using the example of the Bern Building Insurance (GVB), Thomas von Gunten from the Bern Building Insurance explains that external support can contribute significantly to agile progress in digitalisation projects. Thomas von Gunten, Head […]