AI-based consulting services are all the rage in the service sector. If we look at the evolution of AI-based applications, relatively simple AI solutions initially took hold and tended to take on supporting roles along various interfaces. AI supported highly standardised and repetitive tasks, e.g. the AI-based product advisor at Vaude, or AI-based support functions […]
About Stefan Raff
Stefan Raff is an assistant professor at the Institute for Digital Technology Management. Previously, he was an assistant professor at RWTH Aachen University, where he also received his doctorate. His current research interests include innovation management, services marketing and consumer behaviour in digital environments.