Artificial intelligence again increases the workload of automated products. The resources freed up are valuable for consumers – at least in theory. Because they are often sceptical. Researchers at the Institute for Marketing & Global Management at BFH Wirtschaft, Goethe University Frankfurt am Main and Vanderbilt University (USA) are investigating why this is so and […]
About Sven Feurer
Prof. Dr. Sven Feurer is a research professor at the Institute of Marketing & Global Management at BFH Wirtschaft. He researches and teaches in the areas of customer behaviour, pricing and innovation management. His research has appeared in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Product Innovation Management and the International Journal of Research in Marketing, among others.
Entries by Sven Feurer
Has your company successfully developed a revolutionary product that offers customers unique added value? Congratulations! Now they “only” have to recognise this added value. Companies have to be innovative to maintain their competitive position in the market and to be successful in the long run. The innovation process is time-consuming, expensive and risky. But by […]