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Entries by Sven Feurer

Why we accept automated products less out of nostalgia

Artificial intelligence again increases the workload of automated products. The resources freed up are valuable for consumers – at least in theory. Because they are often sceptical. Researchers at the Institute for Marketing & Global Management at BFH Wirtschaft, Goethe University Frankfurt am Main and Vanderbilt University (USA) are investigating why this is so and […]

When customers do not understand the benefits of radical innovations

Has your company successfully developed a revolutionary product that offers customers unique added value? Congratulations! Now they “only” have to recognise this added value. Companies have to be innovative to maintain their competitive position in the market and to be successful in the long run. The innovation process is time-consuming, expensive and risky. But by […]