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Entries by Paul Ammann

How Digital Tools Are Transforming International Market Entry for SMEs

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A Swiss precision tool manufacturer’s expansion to Vietnam illustrates which digital building blocks have become essential for successful internationalisation. From CRM systems and product information platforms to social media strategies, this article examines how small and medium-sized enterprises can leverage digital instruments throughout the market entry process. Ifanger’s precision tools serve the medical technology, watchmaking, […]

How digital tools improve cooperation in the export business

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In an Innosuisse project, the Bern University of Applied Sciences and the University of Applied Sciences Grisons investigated how digital tools and platforms can improve cooperation between exporters and international distribution partners. The aim was to optimise the selection, qualification, motivation and evaluation processes of distribution partner management. The project team developed an innovative consulting […]