Author

Prof. Jimmy Schmid is a communication designer and a member of the management team of the Institute of Design Research IDR at Bern University of the Arts HKB. He coordinates the two research fields of Environmental Communication Design and Knowledge Visualisation.
He is head of the part-time postgraduate programme MAS Signage.
He is also a guest lecturer and expert at various national and international universities, colleges and institutions and the author of various signage technology articles and signage technology study assignments as well as a consultant on signage technology issues (juries, competitions, agency evaluations).