Why start-ups benefit from experience and diversity – a podcast episode
Start-ups drive innovation. Start-up expert Martin Murmann from BFH Wirtschaft analyses why older founders often pursue more risk-taking ideas and why a diverse team can be crucial to success. In the latest episode, he offers a deep insight into the world of start-ups.
It all usually starts with a groundbreaking idea, a high level of enthusiasm – and limited financial resources. Female founders of start-ups often face complex challenges that they have to overcome under enormous pressure. In a study, Martin Murmann from the Institute for Innovation & Strategic Entrepreneurship found that professionalisation within the founding team can be decisive for a successful market entry. His research shows that most start-ups are created in homogeneous environments – programmers and marketing experts often work separately. A diversified team would be ideal right from the start. Furthermore, his analysis shows that young start-ups are often more cautious in their actions compared to older ones. In this episode, he explains why Generation 40 is more willing to take risks when investing and what psychological burdens founders of start-ups have to bear.”