How useful is the new Swiss Digital Trust Label?

The Swiss Digital Initiative Foundation wants to create more cyber security with the new digital label. The aim is to enable users to easily recognise trustworthy digital offerings. It was developed with special emphasis on the user perspective. But does it actually deliver what it promises?

Thanks to the participatory and inclusive approach, a label was created that offers organisations the unique opportunity to demonstrate their commitment to digital responsibility. The Digital Trust Label shows the trustworthiness of a digital application, such as a website or app, in a clear, visual and non-technical language that everyone can understand. But our expert Prof. Dr. Reinhard Riedl warns against false security in the SRF programme “10 vor 10”.

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AUTHOR: Anne-Careen Stoltze

Anne-Careen Stoltze is Editor in Chief of the science magazine SocietyByte and Host of the podcast "Let's Talk Business". She works in communications at BFH Business School, she is a journalist and geologist.

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