Consumer behaviour in the digital age – a BFH-W study with 100 Citizen Scientists
Even for an online purchase, consumers need the personal exchange with family and friends to decide on a product. Researchers at the BFH Wirtschaft have found thatamong other things in a study funded by the SNSF found out. They analysed more than 100 digital diaries. A conversation with BFH-W researcher Lilian Laub. In the study, […]